Craig McDonald: Cover me #2 – Toros & Torsos

"Covers can make or break a book. The fact is, we do judge books by their covers. This is the second in a series of posts examining the strategies, concepts and creative process behind the repackaging of the Hector Lassiter series into bestselling, uniform editions for Betimes Books." - Craig McDonald Read more:

The Hector Lassiter series #1 Kindle bestseller in Australia!

During a Kindle Daily Deal promotion, all five published Hector Lassiter novels on the Movers & Shakers page: And after the promotion ended, at full price -- before "Gone Girl" and the new Michael Connelly novel!