People often ask us about the meaning of “betimes” and why “Betimes Books”? So here is the explanation: “Betimes” means “before its time” and, beside the obvious attraction of the word, we love this Hamlet’s line:
“We defy augury. There’s a special providence in the fall of a sparrow. If it be now, ’tis not to come. If it be not to come, it will be now. If it be not now, yet it will come—the readiness is all. Since no man of aught he leaves knows, what is ’t to leave betimes? Let be.”
William Shakespeare, Hamlet, Act 5, scene 2
Betimes Books 
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